The marriage between Hollywood and the gaming industry has been a profitable but  creatively tenuous one at best, and it's no surprise that Activision CEO Bobby Kotick is not green lighting a Call of Duty film.

With recent installment Call of Duty: Black Ops 2 collecting half a billion dollars in sales within its first 24 hours, a film adaptation sounds like a profitable venture. Kotick, in an interview with the New York Times, says that a movie version would not please the game's most diehard fans and would serve to only taint the franchise.

With such mediocre cinematic efforts as Super Mario Bros., Doom, and Street Fighter, video game movies, unless it's the Resident Evil features, don't generate a slew of sequels.

Kotick has already turned down several studio advances, and since Call of Duty constitutes for an estimated one-third of Activision's yearly business, it's easy to see why he continues to shield his baby from Hollywood's clutches. Sherlock Holmes director Guy Ritchie and star Robert Downey Jr. both worked on a Call of Duty: Black Ops TV spot, so Kotick would definitely answer their call. Saying yes to any kind of movie deal, however, doesn't look promising.