The Capital Regions own Death Wish Coffee is making big moves ... again.

If mornings, or your entire waking hours, tend to be a little rough for you then you should be familiar with Capital Region based Death Wish Coffee. If you are not familiar yet and you require a little caffeinated help to get you through your day you need to get with Death Wish Coffee, I mean it is billed as "The World's Strongest Coffee".

The company based in Round Lake gained nation wide recognition over the last year after winning a Super Bowl TV commercial from Quickbooks. The ad has paid off for Death Wish and the company is growing rapidly.

Up next for Death Wish ... NASCAR. According to All Over Albany on October 2nd Death Wish Coffee will be the main sponsor on the #95 car driven by Ty Dillon at Dover International Speedway (a.k.a. the Monster Mile) in the Sprint Cup Series Race.

Check out a mock up of what the car is to look like below.