Ace Frehley’s ‘New York Groove’ Launches “Reimagine, Rebuild, Renew” Campaign

There are a few songs that really evoke that New York vibe. Ace Frehley's "New York Groove" is one of them, as well as Frank Sinatra's "New York, New York", and Billy Joel's "New York State of Mind"

Well, Governor Cuomo just announced a new campaign to support New York's economic recovery. Not only are we New York Tough....or Touch (according to one building prank) we are also New York "Reimagine, Rebuild and Renew" as we emerge from the coronavirus pandemic. According to Governor Cuomo, "With more New Yorkers getting vaccinated every day, it's time to turn the page, rebuild our state's economy and look forward to a new economic future for New York,"

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Now a new campaign has been launched using Ace Frehley's "New York Groove" paired with New York images with a voiceover from New Yorkers like Billy Joel, Robert DeNiro, and Whoopi Goldberg.

Not only are the commercials and billboards meant to treasure New Yorkers things are getting better and New York is still improving every day, but it's also a message to the outside industry that New York is still thriving and rebuilding and growing after getting knocked down by the coronavirus. It's a message that says don't be afraid to bring your industry to the empire state because we've seen tough times, but in tough times New York is tougher and we will always "Reimagine, Rebuild, Renew" no matter what is thrown our way.