Geoffrey and Toys "R" Us are Coming Back to The Capital Region

Since Toys "R" Us filed for bankruptcy and closed its doors in 2017 there have been small signs of life from the toy store that many of us grew up with.

I was a Toys "R" Us kid and cherished Geoffrey Bucks that I saved until I had enough to buy something. When I had small kids I loved to watch them excitedly run up and down the isles looking at all the amazing toys. It was a great place to be a kid...and then it was gone.

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Well, the good news is that Toys "R" Us is back with a partnership with Macy's stores across the country that will include locations right here in the Capital Region. The two companies are partnering to sell toys on Macy's website. They are also opening Toys "R" Us shop-in-shops at 400 department stores next year.

"Toys "R" Us is a globally recognized leader in children's toys and our partnership allows Macy's to significantly expand our footprint in that category while creating more occasions for customers to shop with us across their lifestyles," said Nata Dvir, Macy's chief merchandising officer, in a press release.

With this partnership, the Macy's locations in Crossgates and Colonie Center will both be getting a Toys "R" Us location sometime next year.

When you think about it, it's pretty smart of Macy's. More brands in one physical location is good business. That's why other retailers are doing the same thing like Target opening mini Apple stores in some locations.

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