Rather than another report of a national chain restaurant or big box store filing for bankruptcy and closing locations, we have news of 2 brands teaming up for a new store concept.

Victoria's Secret and PINK have announced a partnership on their "store of the future" concept for Crossgates Mall, 1 Crossgates Mall Road, in Albany. Here's the latest on what could become a growing trend in retail.

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According to a Crossgates Mall press release, Victoria's Secret and PINK will be merging this spring. This new concept store will be located on the upper level of Crossgates Mall, near Funny Bone Comedy Club.

PINK and Victoria’s Secret plan to create a groundbreaking new store concept combining sustainability, customer-centric design, and cutting-edge technology to elevate the shopping experience like never before.

518 News, Crossgates Mall, Victoria's Secret, Pink, Albany, Guilderland New York
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Store officials indicate that, once you walk through the doors, you will enjoy an all-new store experience designed to prioritize your needs and preferences. Flow seamlessly between Victoria’s Secret and PINK as you shop the newest product offerings, whether you’re looking for lingerie, activewear or beauty products.

We’re excited to see Victoria’s Secret and PINK come together with this new concept. This is another wonderful example of our tenants reinvesting in themselves, a theme we will see throughout the year. - Leslie Mugrace, Marketing Director at Crossgates

518 News, Crossgates Mall, Victoria's Secret, Pink, Albany, Guilderland New York
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What does this mean for the current Victoria's Secret and PINK store inside Crossgates Mall? Each will continue to operate until the Grand Re-Opening of their 'Store of the Future". That date is TBD.

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